Social Media is More Than Just a Way to Reach and Engage With Potential Clients

Social media is great for engaging with customers, but is it really that essential? 🤔

I mean, if you’ve got a website, an email, and even a 1-800 number for customer service…

I totally get where you’re coming from. And those are great channels for customer support! 👏

But here’s the thing: more than half of consumers say they’re more likely to buy from a company that offers customer service through social media. 💡

It’s not just about having a presence—it’s about making it easy for your customers to reach you where they already spend time.

Most business owners see social media only as a way to advertise or post content...

And yeah, that’s a huge part of it.

But think of it like this: Social media is like a digital storefront. Sure, people come in to browse, but if they have a question or need support, they expect someone to be right there, ready to help. And if you’re not, they might just head over to your competitor who is.

Does that make sense?

I know managing all those interactions can be overwhelming, but hey, you don’t have to do it all yourself.

You could:

➡ Try Metricool—it lets you see and reply to messages from all your platforms in one place

➡ Plus, tools like ManyChat can help you set up automated responses for common questions on Facebook, Instagram, and WhatsApp

When customers know you’re there for them, it builds trust. And trust? That’s what drives repeat business. 📌

I hope this post was helpful. 🙏😊