Social media is great for engaging with customers, but is it really that essential? š¤
I mean, if youāve got a website, an email, and even a 1-800 number for customer serviceā¦
I totally get where youāre coming from. And those are great channels for customer support! š
But hereās the thing: more than half of consumers say theyāre more likely to buy from a company that offers customer service through social media. š”
Itās not just about having a presenceāitās about making it easy for your customers to reach you where they already spend time.
Most business owners see social media only as a way to advertise or post content...
And yeah, thatās a huge part of it.
But think of it like this: Social media is like a digital storefront. Sure, people come in to browse, but if they have a question or need support, they expect someone to be right there, ready to help. And if youāre not, they might just head over to your competitor who is.
Does that make sense?
I know managing all those interactions can be overwhelming, but hey, you donāt have to do it all yourself.
You could:
ā” Try Metricoolāit lets you see and reply to messages from all your platforms in one place
ā” Plus, tools like ManyChat can help you set up automated responses for common questions on Facebook, Instagram, and WhatsApp
When customers know youāre there for them, it builds trust. And trust? Thatās what drives repeat business. š
I hope this post was helpful. šš
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