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Have you been using the same strategy for a while now, but it just doesn't seem as effective as it used to be? 😔
No need to scrap everything.
Sometimes it's just about tweaking your approach.
1️⃣ One thing to ask yourself is: what type of content are you focusing on? Written, video, podcasts, or images? 🤔
Image-based content, for example, is great, but it's not always the most discoverable.
Videos, written posts, and even podcasts can reach audiences in different ways. It might be worth experimenting with one primary content type that plays to your strengths and is more searchable. 🔍
If you're comfortable with video, for example, double down on that.
Or if you prefer writing, maybe try a blog or LinkedIn articles.
Mastering one channel will allow you to create content that's stronger and really resonates with your audience. Once that's solid, you can expand. 📣
2️⃣ Use platforms you control, like a blog or an email list, as your content home base. Then repurpose that content to your socials. That way, you're not relying solely on algorithms and trends—you're building a consistent, loyal audience.
Now, how do you make sure your content stands out? As you've probably noticed, the competition's really stiff.
3️⃣ The answer is to infuse your own unique perspective. Think about your own stories, lessons learned, successes, even failures. 💡
People are overwhelmed with info these days; what they really want is insights and authenticity. And hey—don't be afraid to use storytelling. People remember stories more than just facts.
But how do you keep it all consistent? 🤔
4️⃣ If you're worried about running out of steam, here's what you can do:
Set a realistic schedule—weekly, biweekly, whatever works. And remember, it's okay to repurpose and recycle evergreen content. The goal is to show up regularly, so your audience knows when to expect you.
I hope this was helpful! 🙏😊
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