HOW I BEGAN

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In the beginning...

The first page I (Eliezer Hofstaetter) ever created and administrated was my artist page called Coldbeat. I was an electronic dance music producer back then in 2011-2012. So these were my first steps as a marketer and content creator.

Picture: Local press featuring me and a new song I had just released.

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Soon after...

The next logical step was creating my brand, my record label. So in 2012, I started Coldwave Records and shortly after came Ehtraxx.

For both labels, I was the manager, PR, marketer, designer, producer, etc.

Picture: One of my labels was nominated as Best Label of The Year.

WHERE I'M GOING

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What now?

Around the same time I started my labels (2012), I also started freelancing, helping businesses reach more clients using digital tools.

Picture: That's a screenshot from a live chat I had in Feb. 2021. Darcy (on the right) was one of my very first clients outside the music industry. We're still in touch until this day.

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What's next?

Recently (around 2020), I realized I needed help. That's how my wife Waldenize ended up working with me. Now I have more time to dedicate myself to my clients, courses, and keep working hard to help them achieve their goals, and helping businesses grow through digital marketing.

Picture: I love having her by my side.

Hope you liked this brief and summed-up story. 💙