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How Do You Choose What Content to Post on Social Media? Part 1

Updated: May 22, 2022

When you are a company or brand, you must put a lot of thought into the content you post on social networks - it has to be very strategic.

And to be honest, you must do a ton of research BEFORE you even start drafting the first posts (more details on this in a future post).

But, to help you, I'll share a few tips on what you have to consider when choosing what to post on social media. Starting with:

📌 Only post content that makes sense to your audience - the people you're trying to reach.

Example of a wrong strategy: Let's say you're a designer, and your potential clients are companies. You post something like: "Don't you hate when Photoshop crashes in the middle of a project?"

You see the problem there? Your audience won't relate to that. Although you're probably going to get a lot of engagement from fellow designers, those are not your potential clients.

If you're wondering if that's a bad thing, consider the following scenario: You're in a business meeting with a potential client (a CEO that needs your services)...

All of a sudden, you say something like that to him. What would be the CEO's answer? Probably: "I wouldn't know. I don't use Photoshop."

So, next time you're choosing what to post on your social media, keep that in mind.

And if you don't have the time or expertise to do that, feel free to reach out to us and ask for a free quote.

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