Updated: May 14, 2022
Many professionals know that they need to prevent their emails from landing in their recipients’ spam folders. But this is not always an easy goal to achieve.
Email marketing is a great way to promote your business. But there are some steps you can take to avoid spam filters. The purpose of this article is to give you advice that will help you.
How to Prevent E-Mail From Going to Spam Folders
To prevent emails from reaching spam filters, they must be human-readable. With this in mind, it's helpful to avoid using too many links or graphics in your emails. Keep it simple with simple text and some images as needed.
When writing an email, think about how you would feel reading it if you were on the other side of the screen.
Other tips that can help:
Don't use misleading subject lines or unsolicited emails;
Don't send bulk email;
If you are using an autoresponder, set it to only send a message once per day;
Provide a link at the bottom of the email that allows recipients to unsubscribe from your list;
Make sure the subject is short and catchy: if they can't tell you what the email is about, they probably won't open it;
Put a catchy opening sentence in the preview paragraph: if they don't want to read your email, at least give them a compelling reason to do so;
Use a link to your website in the signature block — as well as in the body of your email: this provides another way for people to contact you if they have any questions or concerns;
The introduction should provide the audience with a concise understanding of what the email will discuss. It should also contain a call to action that encourages the audience to read more.
Why an Email Goes to Spam Folders
Spam filters often don’t recognize emails for various reasons. For starters, they can tag the content as spam if the recipient has a low tolerance for offers and sales pitches.
Second, filters can catch emails because the system has flagged them. Thirdly, it can get caught in a filter because it includes personal information the recipient wants to keep private (such as name and email address, for example).
Service providers can also block emails when you sent them to an invalid or non-existent mailbox. A great way to avoid this problem is by sending messages only to verified addresses.