4 Steps To Optimize Your LinkedIn Company Page

If you're reading this, you probably don't need me to tell you that having a presence on social media is essential for your business.

But when it comes to LinkedIn, things tend to get a bit confused.

Although I recommend that every business has a presence there, that's probably not essential if you're out of the B2B space.

Nevertheless, you should at least secure your brand name on LinkedIn.

But, if you'd like to take a step further (which I highly recommend, especially if you're B2B), then here are 4 steps you must take to improve your LinkedIn Company Page:

✅ Upload an excellent profile banner and image;

✅ Write a captivating "About Us" and include relevant keywords;

✅ Regularly post to your Company Page;

✅ Invite your connections to follow your page.

Do you have any other suggestions? Please let us know in the comments.

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