Updated: Aug 21, 2022
If you're reading this, you probably don't need me to tell you that having a presence on social media is essential for your business.
But when it comes to LinkedIn, things tend to get a bit confused.
Although I recommend that every business has a presence there, that's probably not essential if you're out of the B2B space.
Nevertheless, you should at least secure your brand name on LinkedIn.
But, if you'd like to take a step further (which I highly recommend, especially if you're B2B), then here are 4 steps you must take to improve your LinkedIn Company Page:
✅ Upload an excellent profile banner and image;
✅ Write a captivating "About Us" and include relevant keywords;
✅ Regularly post to your Company Page;
✅ Invite your connections to follow your page.
Do you have any other suggestions? Please let us know in the comments.
And if you didn't check some of the 4 boxes above, make sure you save this post for later.
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