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Should Your Social Media Links Have UTMs?



This post is for folks who have a website and send traffic to it


UTMs are tracking parameters that help you understand from where your visitors are coming 👀


It looks something like this: ?utm_source=Instagram


And it's going to show up in the URL of a website. E.g., www.ehmarketer.com/?utm_source=Instagram


If you have Google Analytics installed on your website, you probably know what UTMs are


Although not necessary, optimizing your social media links is essential to understanding how your audience engages with the links you're sharing


➡️ What posts drive more traffic to your website?

➡️ What social media pages send you the most visitors?


Adding UTMs to your social media pages and posts will help you quickly and efficiently answer those and other questions


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