People at the top of your sales funnel (TOFU) are just learning about your brand, products, and services.
So, in this stage, you must tell people what your business does and why.
You must start building that trust necessary to convert and ascend them at a later stage.
And here are a few TOFU content ideas:
✅ Show your brand values and explain why they’re important to your business and your customers;
✅ Showcase your products and services and discuss how they help your customers solve everyday problems;
✅ Announce new product launches and (if applicable) share retail outlets where customers can purchase what you make;
✅ Introduce your team and help prospects get to know the faces behind your brand.