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Facebook is Testing New Controls for the News Feed

Updated: May 14, 2022

Meta (formerly Facebook) has announced several new controls designed to give users and businesses the ability to customize their News Feed experience on the social media platform.



Facing intense scrutiny over user data privacy worldwide, Meta (formerly Facebook) has announced several new controls designed to give users and businesses the ability to customize their news feed experience on the social media platform.


The company also plans to collaborate with third-party partners to develop a branding verification tool for News Feed.


"We are testing new ways to make it easier to find and use the News Feed controls to adjust people's rating preferences and customize their News Feed," Meta said in a statement late on Thursday (November 18).


About Facebook Changes


As part of this, users can now increase or decrease the amount of content they see from friends, family, groups, and pages to which they're connected and the topics that interest them in their News Feed Preferences.


"We are also making existing controls easier to access, including Favorites, Suspend, Unfollow and Reconnect. We will begin testing in countries around the world for a small percentage of people, gradually expanding in the coming weeks," the social network said.


Facebook has tweaked News Feed controls several times to help billions of users prioritize what's the right set of content for them.


What Will Change For Advertisers


The company said it is also expanding the 'Topic Exclusion' controls for News Feed testing to a limited number of advertisers serving English ads.


The Advertiser Topic Exclusion control allows an advertiser to select a topic to help define how the business will show the ad on Facebook, including the news feed.


In early tests with advertisers, Facebook found that advertisers who excluded the News and Politics categories could avoid news and political adjacencies 94 percent of the time.


"We expect to start in 2022 and provide updates along the way from Q1," Meta said.


Credits: https://brandequity.economictimes.indiatimes.com/news/digital/meta-testing-new-controls-for-users-brands-in-fb-news-feed/87795385