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Is Your Business Using The 80/20 Rule on Social Media?

But what is this 80/20 rule of social media anyway? 🤔

It means that you must publish 80% of content on social media that is aimed at entertaining, educating, and inspiring your audience...

And only 20% should be devoted to promoting products and services.

It is a widely accepted rate among marketers and is effective.

Have you ever read a newspaper? 📰

If so, you may have noticed that most of its content is geared towards entertaining, informing, and educating readers.

Only a tiny portion of its pages are used to promote products and services.

The same applies to social media.

Most people would not read the newspaper if it were 100% promotional.

This rule helps you balance audience engagement with trying to sell your products. ⚖

I hope this post was helpful 🙏

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