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Is Your Business Using The 80/20 Rule on Social Media?



But what is this 80/20 rule of social media anyway? 🤔


It means that you must publish 80% of content on social media that is aimed at entertaining, educating, and inspiring your audience...


And only 20% should be devoted to promoting products and services.


It is a widely accepted rate among marketers and is effective.


Have you ever read a newspaper? 📰


If so, you may have noticed that most of its content is geared towards entertaining, informing, and educating readers.


Only a tiny portion of its pages are used to promote products and services.


The same applies to social media.


Most people would not read the newspaper if it were 100% promotional.


This rule helps you balance audience engagement with trying to sell your products. ⚖


I hope this post was helpful 🙏


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