But what is this 80/20 rule of social media anyway? 🤔
It means that you must publish 80% of content on social media that is aimed at entertaining, educating, and inspiring your audience...
And only 20% should be devoted to promoting products and services.
It is a widely accepted rate among marketers and is effective.
Have you ever read a newspaper? 📰
If so, you may have noticed that most of its content is geared towards entertaining, informing, and educating readers.
Only a tiny portion of its pages are used to promote products and services.
The same applies to social media.
Most people would not read the newspaper if it were 100% promotional.
This rule helps you balance audience engagement with trying to sell your products. ⚖
I hope this post was helpful 🙏
If it was, don't forget to hit the ❤