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How to Increase The Engagement Rate on Your Business Social Media Pages in 2022



Before I explain how you can increase the engagement rate on your social media pages, I have to show you some stats...


A good engagement rate can vary, depending on your industry, if it's B2B vs. B2C, etc.


According to a 2022 report by Rival IQ, the median engagement rate across all industries is 0.064%.


Because of this, it's safe to assume that an engagement rate of around 1% is a good engagement rate.


Why am I telling you this?


Because sometimes the problem is not in your engagement rate - it's someplace else!


And if you fixate too much on trying to improve something that can't be improved, you'll become frustrated.


Does it mean you can't try improving it? Of course you can try. It would help if you always tried to create better content.


I'm only saying that sometimes the problem is not on your engagement rate!


But if you're below 1%, here's what you should do:


✅ Maintain consistent branding;

✅ Understand your audience;

✅ Post regularly;

✅ Create better captions;

✅ Engage with your followers;

✅ Engage with similar accounts;

✅ Try mixed content;

✅ Use calls-to-action (CTAs);

✅ Track your statistics.


Review your current social media & content strategy - make sure you check all those boxes!


I hope this post was helpful 🙏


If it was, don't forget to hit the ❤