I know that being consistent on social media is hard these days.
Not everyone has a social media assistant to help with content creation.
But if there's one thing that most of my fellow marketers agree is that consistency is vital.
So, to answer the question: YES, setting up a regular LinkedIn posting schedule matters!
Ideally, you could post at least twice a day.
(Of course, do it as long as you don't sacrifice quality over quantity.)
Here's what you can do:
📌 10 a.m. – 12 p.m.: Share a post that showcases your expertise and start a discussion.
📌 3 p.m. – 6 p.m.: This is an excellent period for more experimental content, like reshares from other social networks, polls, photo carousels, slide decks, or videos. Use the opportunity to test out new ideas and befriend your audience.
Do you also think you haven't used LinkedIn to its full potential?
Let me know in the comments how many weekly posts you put out. 🗨