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These Are The 3 Types of Content Every Business Must Post


We've been through a long way in the past few weeks. First, we discussed why content is essential for your business. Then, what content works best for each platform, and so much more (if you haven't read it yet, you can check the previous posts).


Most of that you probably already knew. What you likely don't know is there are 3 types of content.


These 3 categories don't encompass only social media but also blog, website content, and so much more.


They are:


✅ Passive content: These are all your tag lines, slogan, and web copy - basic information about your business and its mission.


✅ Outbound content: It's everything that creates awareness, from email campaigns to PR and ad copy.


✅ Inbound content: Most popular type of content. Includes social media content, blogs, ebooks - everything that's (mostly) aimed to build trust.


Passive content is vital for branding. Outbound helps with awareness. But none of it matters if you don't build trust, which you can mainly do through inbound content.


Too complicated? Don't worry, that's why we're here. Let us take care of content creation - while you can deal with other business areas.


Contact me for a free quote.


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