Updated: May 14, 2022
LinkedIn has officially launched a marketplace that competes with platforms like Fiverr and Upwork, giving companies a new place to hire freelance SEO and PPC professionals. According to LinkedIn, the LinkedIn Service Marketplace, which first launched as a beta version in March, has already attracted two million users.
How It Works For Companies
Companies can search for independent service providers through LinkedIn's search functionality using the "Services" filter. They can also send a request for proposal or message to a provider without logging in or following them first.
How It Works For Potential Professionals
Professionals can set up a service page from their LinkedIn profile. The service page will show an overview of its services, ratings, and comments from past customers and whether it has mutual connections with a potential customer. The service's pages are linked to his profile, so the identity and page are linked.
The service page also has a dashboard to manage requests, messages, reviews, and customer lists.
Why We Care
LinkedIn is the leading social media platform for professionals, so your Service Marketplace may be more likely to attract potential customers from reputable organizations, which could mean more lucrative opportunities than other gig markets. The Service Marketplace also takes advantage of existing LinkedIn features, such as mutual connections, which can significantly help companies find credible freelancers.
For LinkedIn, the market can attract new users, adding value as a recruiting platform for companies. In addition, more active users and businesses can also mean more revenue opportunities for LinkedIn, through advertising and/or its Premium subscription service, for example.